AmazeX Playscape
CREATIVE DIRECTION
BRAND WORLD-BUILDING
MASCOT DESIGN & DEVELOPMENT
CGI FILMS & ANIMATION
Located in Hyderabad, AmazeX is an immersive phygital playground where physical play meets interactive technology. Designed for children and families, the space brings movement, imagination and discovery together through a vibrant world of characters and experiences.
Othersoul developed the visual world of AmazeX, from its creative direction and original mascot system to CGI films, launch visuals and sound. Led by Kido, Nobu and Doodle, the identity extends across animation, communication and the physical environment, creating a cohesive universe where every attraction becomes part of a larger story.
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AmazeX Playscape
CREATIVE DIRECTION
BRAND WORLD-BUILDING
MASCOT DESIGN & DEVELOPMENT
CGI FILMS & ANIMATION
2025
Located in Hyderabad, AmazeX is an immersive phygital playground where physical play meets interactive technology. Designed for children and families, the space brings movement, imagination and discovery together through a vibrant world of characters and experiences.
Othersoul developed the visual world of AmazeX, from its creative direction, logo design, playful mascot systems to CGI films for the brand launch. The vision is designed around 3 endlessly playful mascots- Kido, Nobu and Doodle at AmazeX. They are built to help bridge the gap between the physical space and the digital worlds offered at the playscape. On their endless quests of fun inside this carefully built cohesive universe, every attraction becomes a part of a memorable story to remember.
TEAM +
Client - AMAZEX
CGI & Creative Direction - OTHERSOUL
Sound Design - OTHERSOUL
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