Client - Ajio.com
Agency/ PARTNER - Capsul Streetwear
CGI & Creative Direction - Akanksha Jain
Sound Design - Rohan Chauhan
GAP x Barbie
CREATIVE DIRECTION
CGI PRODUCTION
Barbiecore-the 2023 trend that turned the world PINK. Invited by Capsul and Ajio.com to visualise their GAP x BARBIE Campaign using digital fashion & CGI for their e-commerce platform. We developed a CGI fashion film that carries the image of an Indian Barbie following the blockbuster film’s aesthetic.
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3D scanning techniques captured the precise details of the sneakers and stilettos, while the powerful postures and seating style emphasized the confident image of this Indian Barbie.
This playful wilderness setting adds a lighthearted touch to the casual-wear collection. The mudra-inspired chrome hand-sculptures were our favorite element crafted for this campaign.
The set design features a futuristic pink runway floating above a wild water body, inspired from heritage Indian motifs, all in vibrant, saturated tones.
Building on Barbie's rich entertainment history, this digital fashion campaign blends art and fashion to create a whimsical escapade at its core.
GAP x Barbie
CREATIVE DIRECTION
CGI PRODUCTION
Barbiecore-the 2023 trend that turned the world PINK. Invited by Capsul and Ajio.com to visualise their GAP x BARBIE Campaign using digital fashion & CGI for their e-commerce platform. We developed a CGI fashion film that carries the image of an Indian Barbie following the blockbuster film’s aesthetic.
An enchanting utopia brimming with the intricate details of India's diverse heritage was sculpted. A flash of nostalgia wraps this Barbie-coded cinematic universe as it blends art and fashion, forming the heart of this fantastical Y2K escapade.
TEAM +
Client - Ajio.com
Agency/ PARTNER - Capsul Streetwear
CGI & Creative Direction - Akanksha Jain
Sound Design - Rohan Chauhan
