Client - Ajio.com
Agency/ PARTNER - Capsul Streetwear
CGI & Creative Direction - Akanksha Jain
Sound Design - Rohan Chauhan
Happiness Within
CREATIVE DIRECTION
CGI PRODUCTION
CGI Fashion films for Happiness Within.
Co-founded by fashion stylist Akshay Tyagi, this is an outerwear brand that celebrates joy in the outdoors. Their reversible parkas feature solid colours on one side and rich floral tapestries on the other, symbolising the changeable nature of both weather and human emotions. In a surreal, misty forest, the jackets come to life through digital simulations of wind and storms, with no human models, allowing the outerwear to be the main character.
The tactile performance of the garments, paired with a soundtrack of thunder, rain, and ambient forest sounds, creates a whimsical, emotion-rich visual experience.
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Happiness Within
CREATIVE DIRECTION
CGI PRODUCTION
AUDIO PRODUCTION
CGI Fashion films for Happiness Within.
Co-founded by fashion stylist Akshay Tyagi, this is an outerwear brand that celebrates joy in the outdoors. Their reversible parkas feature solid colours on one side and rich floral tapestries on the other, symbolising the changeable nature of both weather and human emotions. In a surreal, misty forest, the jackets come to life through digital simulations of wind and storms, with no human models, allowing the outerwear to be the main character.
The tactile performance of the garments, paired with a soundtrack of thunder, rain, and ambient forest sounds, creates a whimsical, emotion-rich visual experience.
TEAM +
Client - HAPPINESS WITHIN
CGI & Creative Direction - OTHERSOUL
Sound Design - OTHERSOUL
