Client - Ajio.com
Agency/ PARTNER - Capsul Streetwear
CGI & Creative Direction - Akanksha Jain
Sound Design - Rohan Chauhan
L'Oréal Professionnel
CREATIVE DIRECTION
CGI PRODUCTION
For the Indian Hairdressers Award campaign, L’Oréal commissioned Othersoul for a CGI project in collaboration with FUTR Studios, creators of Kyra, India's first CGI model. Using Kyra as a base, the project explores advanced CGI hair design, blending creativity and technical innovation.
Inspired by 1st-century glass-blown sculptures, we crafted intricate, bio-organic hair forms and braids, giving Kyra a futuristic edge. The design incorporated digital fabrics, chain-simulated earrings, and intuitive makeup, all set against tribalistic soundscapes, blending ancient artistry with futuristic aesthetics.
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L'Oréal Professionnel
CREATIVE DIRECTION
CGI PRODUCTION
For the Indian Hairdressers Award campaign, L’Oréal commissioned Othersoul for a CGI project in collaboration with FUTR Studios, creators of Kyra, India's first CGI model. Using Kyra as a base, the project explores advanced CGI hair design, blending creativity and technical innovation.
Inspired by 1st-century glass-blown sculptures, we crafted intricate, bio-organic hair forms and braids, giving Kyra a futuristic edge. The design incorporated digital fabrics, chain-simulated earrings, and intuitive makeup, all set against tribalistic soundscapes, blending ancient artistry with futuristic aesthetics.
TEAM +
Client - L'Oréal Professionnel
Agency/ PARTNER - FUTR STUDIO
CGI & Creative Direction - OTHERSOUL
Sound Design - OTHERSOUL
